Featured in Forbes and the New Yorker, the baker says she wasn't the 'kitchen type' before the pandemic, but social media savvy from working in entertainment has got her on a roll
Every few weeks, people on the internet obsess over a recipe, and it spreads like wildfire. The source is often social media, frequently Instagram and TikTok, but more and more, Reddit seems to be the source. For most, Reddit is a never-ending list of community-driven forums on everything from news and hobbies to fandom and Bitcoin advice. But it’s also an increasingly popular platform for recipe discovery, especially in the subreddit channel.