The launch of internet-enabled Jio Bharat phones at an attractive pricing will enable Jio to gain market share at the lower end segment and signals a reduced probability of tariff hike in the near term, brokerages tracking the sector said.
Jio on Monday launched internet-enabled Jio Bharat phones at Rs 999, packing in a cheaper monthly plan of Rs 123 for unlimited voice calls and 14 GB data.
The new offering aims to accelerate the 2G Mukt Bharat vision, as India still has 250 million mobile subscribers trapped in the 2G era with feature phones.
Reliance Jio s launch of internet-enabled Jio Bharat phones at an affordable price could lead to a gain in market share for the company in the lower end of the market at the expense of rival companies such as Airtel and Vodafone Idea (VIL). The phone s monthly plan of INR 123 ($1.70) for unlimited voice calls and 14 GB of data aims to accelerate the "2G Mukt Bharat" vision.
Jio launched the Jio Bharat phones and platform to leverage devices and network capabilities for entry-level phones to ensure faster digital technology for every Indian
The new offering aims to accelerate the 2G Mukt Bharat vision, as India still has 250 million mobile subscribers trapped in the 2G era with feature phones.