Reliance Jio's launch of internet-enabled Jio Bharat phones at an affordable price could lead to a gain in market share for the company in the lower end of the market at the expense of rival companies such as Airtel and Vodafone Idea (VIL). The phone's monthly plan of INR 123 ($1.70) for unlimited voice calls and 14 GB of data aims to accelerate the "2G Mukt Bharat" vision.