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Page 12 - Future Consumer News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Danone targets adult gamers with move towards the metaverse: It s something of a test and learn

Probiotic drinking yoghurt brand Actimel is making preliminary steps towards the metaverse with the launch of an in-game marketing campaign via Fortnite. “It’s a first of its kind for Actimel in raising awareness of the brand with a difference audience,” Danone UK&I head of marketing, Rachel Wright, tells FoodNavigator.

Next Beauty and Jigsaw CEO s join Future Consumer Debate

Next Beauty and Jigsaw CEO s join Future Consumer Debate
retailgazette.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from retailgazette.co.uk Daily Mail and Mail on Sunday newspapers.

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