Projected to exhibit noteworthy growth, the global functional beverages market is anticipated to achieve a substantial CAGR of approximately 7% by 2030.
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Fortification has the potential to provide abundant health benefits, endowing products with a higher level of important nutrients than they otherwise would have possessed. However, taste and texture can be affected by it, which can in turn affect consumer attitudes. A recent study, which assessed these attitudes, suggested that concerns around taste often take predominance over health.
Functional beverage is becoming a cheaper alternative to health supplement as consumers tighten their budget amid the current microeconomic environment, according to the observations of functional ingredients distributor Brenntag.