By Steve Farrell2021-04-19T16:28:00+01:00
Who would have thought Aldi would sail dangerously close to the winds of intellectual property law with a product very reminiscent of someone else’s?
The whole world, it appears. Aldi has been having a field day making fun of M&S’s caterpillar cake High Court claim with its #FreeCuthbert Tweets. No-one seems in the least bit shocked at the alleged ‘trademark infringement’. Instead, they’re lapping up the suggestion that ‘Marks & Snitches’, as Aldi put it, has gone a bit OTT in its reaction.
After all, it’s not the first time Aldi has copied a popular product. Sometimes, it hasn’t paid off. In 2019, the discounter delisted its Moo Gourmet Yoghurt after Collective co-founder Amelia Harvey claimed the products looked too similar to the brand’s. That followed a similar row between sausage brand Heck and Aldi the previous year.