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Group veteran appointed new Havas Media Australia CFO
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5 ways brands are engaging with the Olympics
Both The Games themselves and the many screen options are different this year, and associated marketing made the most of both prescient and traditional themes.
“We’re not in a normative marketing realm,” Havas Media Australia chief marketing officer, Francis Coady, tells
CMO. “The journey of the Olympics has been fractured by Covid but we’re in a fractured entertainment landscape, too.”
Just look at the countless entertainment options competing for attention on screens alone, all compounded by lockdown. Aside from the fractured times in which these Olympics are held, Coady says the marketers’ task to “bring to life what is essentially passive event for viewers” is already a tall order.
How this year s Olympic Games could break new advertiser and consumer records
We investigate sentiment around this year s Olympic Games and how it s shaping up for brands and the official media broadcaster
Against all odds, the Tokyo 2020 Olympic and Paralympic Games are on. To many, this will be thrilling, surprising or even shocking.
Because while athletes are coming together, spectators from around the world will not because of risk of Covid-19 infection. It’s one of many Olympic traditions that can’t be upheld this year.
There are Covid cases in the Olympic Village and, unsurprisingly, mainstream Japanese press reports two-thirds of Japanese people doubt the safety of the Games. Off the back of this, long-time Tokyo 2020 sponsor, Toyota, announced this week it will not air Olympics-related commercials in Japan. Toyota is still supporting teams as the Games’ mobility partner, which will see accessible, safe and convenient ‘mobility for all’.
Nunn Media creates digital director role, hires Havas Media talent
July 22, 2021 9:46
Independent media agency, Nunn Media, has appointed Jennifer Olmi to the newly created role of digital director in Sydney.
Olmi joins from Havas Media where she was senior digital associate director. In her new role, Olmi will be working across the agency’s portfolio of clients to ensure all aspects of digital activity are integrated across its brands.
Jennifer Olmi
Chris Walton, managing director at Nunn Media, said: “Jennifer has a strong strategic understanding of digital channels and how advertisers can best use them to grow their brands and deliver returns on their investment. As our client roster continues to expand, she will bring her expertise to further strengthen our digital media capabilities.”
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