How this year s Olympic Games could break new advertiser and consumer records
We investigate sentiment around this year s Olympic Games and how it s shaping up for brands and the official media broadcaster
Against all odds, the Tokyo 2020 Olympic and Paralympic Games are on. To many, this will be thrilling, surprising or even shocking.
Because while athletes are coming together, spectators from around the world will not because of risk of Covid-19 infection. It’s one of many Olympic traditions that can’t be upheld this year.
There are Covid cases in the Olympic Village and, unsurprisingly, mainstream Japanese press reports two-thirds of Japanese people doubt the safety of the Games. Off the back of this, long-time Tokyo 2020 sponsor, Toyota, announced this week it will not air Olympics-related commercials in Japan. Toyota is still supporting teams as the Games’ mobility partner, which will see accessible, safe and convenient ‘mobility for all’.
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By Tom Lowe2021-05-24T05:00:00+01:00
Current CE mark system due to be replaced at beginning of next year
The government has admitted it may be forced to extend the transition period for getting the new post-Brexit certification rules for construction products in place, Building has learned.
Representatives from the Ministry of Housing, Communities and Local Government (MHCLG) told a meeting of the UK’s approved product testing and certification bodies earlier this month that it is considering scrapping the 1 January 2022 deadline for getting the new UKCA marking system up and running.
Source: Shutterstock
Officials at the MHCLG headquarters in Westminster are understood to be looking into extending the deadline for introducing the new post-Brexit certification mark
By Tom Lowe2021-05-24T06:00:00+01:00
All products with a CE mark – including structural steel, insulation, glass and cladding – need retesting to meet new UK standard
The government has admitted it may be forced to extend the transition period for getting the new post-Brexit certification rules for construction products in place, Building Design has learnt.
Representatives from the Ministry of Housing, Communities and Local Government (MHCLG) told a meeting of the UK’s approved product testing and certification bodies earlier this month that it is considering scrapping the 1 January 2022 deadline for getting the new UKCA marking system up and running.
By Tom Lowe2021-05-17T08:47:00+01:00
Former NBS boss says ‘not achievable’ to swap CE markings for UK version by end of year
A failure to get the new post-Brexit system for certifying construction products up and running by next year could be “devastating” for the industry, the former boss of a major products specification body has warned.
Richard Waterhouse, who was chief executive and chief strategy officer for the NBS until last year and previously the boss of RIBA Enterprises, said getting the new marking system ready in time is “not achievable”.
Richard Waterhouse
The UK is currently in a transition period, which means both the CE markings and the new UKCA markings can be used until 31 December this year.