How Brands Can Win In The Emerging New Economy
Innovation leaders, fasten your seatbelts: we’re taking off.
Historically, periods of economic and cultural trauma have been followed by remarkable exuberance. In my hometown of Chicago, the great fire of 1871 sparked historic innovation out of the literal ashes. The pandemic of 1918 gave way to “The Roaring Twenties.” In the late 1970s and late 2000s, gloom became booms.
We’re building back from relative strength. Many of the hallmarks of last year’s shock were unnatural think, Charmin mania. Today, retailers are pining for new ideas again. For innovation professionals, great news.