Look at the front row of any fashion week and you’ll see an increasing number of TikTokers and other creators. Kellie Matzen of agency Influencer says it’s indicative of a broader trend.
The Love Islanders who are the most cherished of all time after they won us over on the show. Danica, who starred on the latest season is everyone's fave.
From Francis Bourgeois' trainspotting antics for The North Face and Gucci, to Tom Daley's Olympics knitting driving the 'craftcore' movement, inspiring joy is not just good for consumers, it's a commercial boon for advertisers.