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Facebook ran a series of full-page ads in major newspapers as part of its Speak Up for Small Businesses campaign against Apple.
Last Tuesday, Facebook launched what it portrayed as a full-throated defense of small businesses. In taking out full-page ads in major newspapers and creating a webpage encouraging people to “Speak Up for Small Businesses,” the social networking giant argued that a change in Apple’s mobile operating system would decimate family-run enterprises by preventing them from targeting people with online ads.
But while the $750 billion company’s public relations effort has presented a united front with small businesses, some Facebook employees complained about what they called a self-serving campaign that bordered on hypocrisy, according to internal comments and audio of a presentation to workers that were obtained by BuzzFeed News. A change in Apple’s iOS 14 mobile operating system which requires iPhone owners to opt in to allow companies
Facebook Advertisers Brace for iOS 14 Tracking Prompt Fallout
The roll-out of iOS 14 includes a tracking prompt set to disrupt Facebook Ads targeting. Here are the details & how to prepare for the change.
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Facebook advertisers are bracing for impact, as the originally-intended roll-out of Apple’s iOS14 finally comes to fruition in the coming weeks. This update has sparked a very public war between Facebook and Apple, as the question of things like privacy versus ad targeting continue to swirl in the marketing space.
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While the anticipated data loss right now is tied to iOS 14 users, the bigger picture is this is likely the start of how privacy will be handled in the future.