Unilever to acquire human optimisation brand Onnit Unilever has signed an agreement to acquire Onnit, a Texas-based human optimisation company, as it looks to tap into the growing consumer interest in holistic health and nootropics.
The British consumer goods giant announced yesterday (April 26th) that it is adding the health and wellness firm to its portfolio, allowing it to delve into the worlds of sports nutrition and cognitive health supplements.
The Onnit brand, founded in 2010 by Aubrey Marcus, sells a range of supplements focusing on cognitive function, mood and relaxation, gut health and immunity support. The range s hero product is Alpha BRAIN , a nootropic supplement for better memory, focus, and mental processing.
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Unilever to Acquire Onnit
ENGLEWOOD CLIFFS, N.J. (BUSINESS WIRE) Apr 26, 2021
Unilever announced today that it has signed an agreement to acquire Onnit, a holistic wellness and lifestyle company, based in Austin, Texas (US).
Onnit products
Onnit was founded in 2010 by Aubrey Marcus, who set out to inspire a journey towards ‘total human optimization’ - a 360-degree philosophy to achieve optimal health and wellbeing, through physical fitness, mental performance, and emotional wellness.
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Onnit’s supplements are the foundation of the brand’s offering and are made with scientifically proven and high-quality ingredients to provide improved cognitive function, mood and relaxation, gut health and immunity support. The range includes Onnit’s hero product, Alpha BRAIN®, a brain supplement (nootropic) for better memory, focus, and mental processing. The brand also offers
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Unilever Acquires Onnit
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Onnit is a holisitc wellness and lifestyle company.
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Terms of the deal were not disclosed.
Onnit will continue to be based in Austin, Texas, and led by CEO Jason Havey. Founder Aubrey Marcus will remain a brand ambassador.
Peter ter Kulve, president of home care and health and well-being at Unilever, said: “Onnit is a leading brand in the fast-growing nootropics segment. With its holistic health offering and digital-first model, Onnit perfectly complements our growing portfolio of innovative wellness and supplement brands that include OLLY, Equilibra, Liquid I.V. and SmartyPants Vitamins.”
Fabian Garcia, president of Unilever North America, commented: “We are thrilled to welcome Onnit to the Unilever family. As a dynamic and purpose-led brand, Unilever is strongly aligned with Onnit’s vision to improve the health and wellness of consumers with scientifically proven solutions.”