Unilever Acquires Onnit
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Onnit is a holisitc wellness and lifestyle company.
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Terms of the deal were not disclosed.
Onnit will continue to be based in Austin, Texas, and led by CEO Jason Havey. Founder Aubrey Marcus will remain a brand ambassador.
Peter ter Kulve, president of home care and health and well-being at Unilever, said: “Onnit is a leading brand in the fast-growing nootropics segment. With its holistic health offering and digital-first model, Onnit perfectly complements our growing portfolio of innovative wellness and supplement brands that include OLLY, Equilibra, Liquid I.V. and SmartyPants Vitamins.”
Fabian Garcia, president of Unilever North America, commented: “We are thrilled to welcome Onnit to the Unilever family. As a dynamic and purpose-led brand, Unilever is strongly aligned with Onnit’s vision to improve the health and wellness of consumers with scientifically proven solutions.”