Telling author naomi klein. Her books on economics and Public Policy include the shock doctrine, and the recently on fire. The burning case for Green New Deal. Thank you for joining us and in the studios in new york. But tv we are in manhattan. We are running in marketing this business. Let me begin with your book no logo, when did you learn about nike. Microsoft and starbucks and branding. It is great to be with you and to have this time. So when i was writing the logo, became out at the very beginning of 2000 so it is almost exactly 20 years old. And i when i researching, four years before that, it was a period where i was changing the corporate world. You had the first kind of fullblown lifestyle brands. An idea that we all take for granted now but these were companies that for the first time, were declaring that their Business Model was not sell products but to sell ideas, lifestyle says of belonging and that they could then extend into kind of selff closed granted cocoons. The sor
Which was the four years before that, in the period where lot was changing and you have the first kind of old logo lifestyle brands. Well take it for granted now these were companies for the first time, were declaring their business w by was not to sell products but to sell ideas lifestyle, the sense of belonging they could extend into kind of selff enclosed branded cocoons. They could sell everything as long as it was granted with this logo. So nike was the first one to do this. They didnt ever owney the factories and the main thing that i learned when i was researching, no logo, there was a relationship between the aggressive kind of marketing that was constantly sort of trolling Youth Culture to find the most cutting edge ideas to get into places they never had before like schools to co brand with like Music Festivals and so on it was an inverse relationship between that aggressive marketing and the kind of good jobs that were offered. In the economywa and the way the economy source
What did you learn about nike, microsoft and starbucks in branding . Guest its great to be with you and to have this time. When i was writing the no logo it came out at the very beginning of 2000, so its almost exactly 20 years old. The period when i was researching which was the four years before that it was a period where lot was changing in the corporate world and you have the first kind of fullblown lifestyle brand, which is an idea we take for granted now, but these were companies that for the first time were declaring that their Business Model was not sell products, but ideas, a lifestyle, a sense of belonging that they could then extend into kind of self enclosed branded cocoons and sort of sell everything along as it was branded with this logo. Nike was really the first one to do this. They didnt ever owned their factories and this the main thing i learned when researching no logo was that there was a relationship between this aggressive the marketing, it was constantly sort of
Global Business Forum. Will be speaking to pierre moscovici, european for economic and funny to affairs, andreas , Allianz Global Investors ceo, and stephen badger, mars inc. Chairman. Lisa deepening some of the concerns about trade come the s p lower. Crude dropping as well as saudi arabia seems it is getting production online faster than expected. The euro losing versus the dollar. The dollar strengthening despite concerns about turmoil amid the leadership in the u. S. Onyear yields going lower this risk off day. David joining me now at the Bloomberg Global Business Forum is andreas utermann, Allianz Global Investors ceo. It is good to have you here. I want to start with why we are here. It is the Climate Finance Leadership Initiative. Explain to us what that is. Andreas it is an initiative that michael bloomberg, on behalf of the u. N. , kicked off about a month ago. It brings together a significant number of affluent to private sector organizations with the aim of cooperating and c
For anyone who has not seen it, i personally think it was a brilliant piece of filmmaking. Thank you. Thank you, next speaker, please. Good afternoon, sfgovtv i have graphics if you could bring them in close. Please. This is a picture my mom, with her aunt and her hair is just like diane feinstein. She was supposed to look just like her. Look sort of like her. [laughter] heres a person that used to write me, mohammed ali, love is the net that catches hearts like fish. Used to write me letters in the old days. I thought it would show you those two things. Good luck to you, supervisors and city. Hope youre doing great all your selves. So soon you will be on vacation, spending some of your wealth. Believe it or not, youll be walking on air. You never thought you could feel so free fly in a way, on the wing and a prayer, who could it be . Itchy for three weeks. Just like the rise of a new city day, it hit you from out of the blue. Breaking you out of the district spell youve been in, makin