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B2B Marketers Face A New Reality

According to Forrester, 75% of B2B marketers say that buyers are taking longer to commit to a purchase compared to a year ago.

Forrester marketingBuyer behavior takesToll on revenue growthMarketing surveyFrontline marketingCustomer obsessed growthFrontline marketing leaders for lifecycle revenue

B2B Leaders, Here s How To Capitalize On Experience-Led Growth

Experiences powered high-growth enterprise companies’ successes in 2022 and remained the primary strategy to grow during 2023,

Forrester marketingMarketing survey

B2B Marketers: Choose Generative AI Progress Over Perfection

If 2023 was the generative AI (genAI) inflection point, 2024 will be the year that B2B marketers drive its adoption for better execution and impact.

Forrester marketingAction overMarketing survey

Forrester - Marketers plan to invest more in technology and software

Martch to hit $215 billion by 2027.

Forrester global martech softwareForrester marketingGlobal martech softwareMarketing survey

Data Axle Recognized as a Notable Marketing and Sales Data Provider in Report by Independent Research Firm

Data Axle Recognized as a Notable Marketing and Sales Data Provider in Report by Independent Research Firm
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United statesMichael iaccarinoZeid khaterForrester marketingSolid data foundation for augmented intelligenceData axleSales data providersData axle chairmanModern data terrainExpert guided journeyRock solid data foundationAugmented intelligenceAnalytics surveyMarketing survey

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