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B2B Marketers Face A New Reality

According to Forrester, 75% of B2B marketers say that buyers are taking longer to commit to a purchase compared to a year ago.

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B2B Leaders, Here's How To Capitalize On Experience-Led Growth

Experiences powered high-growth enterprise companies’ successes in 2022 and remained the primary strategy to grow during 2023,

Forrester-marketing
Marketing-survey

B2B Marketers: Choose Generative AI Progress Over Perfection

If 2023 was the generative AI (genAI) inflection point, 2024 will be the year that B2B marketers drive its adoption for better execution and impact.

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Microsoft
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Forrester - Marketers plan to invest more in technology and software

Martch to hit $215 billion by 2027.

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Global-martech-software
Marketing-survey

Data Axle Recognized as a Notable Marketing and Sales Data Provider in Report by Independent Research Firm

Data Axle Recognized as a Notable Marketing and Sales Data Provider in Report by Independent Research Firm
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Dallas
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Michael-iaccarino
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