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2021 Newsmaker: Chad Howell - Grand Rapids Business Journal

A clothing company created by college students is aiming to raise awareness about pollution in the Great Lakes.

New Clothing Line Launched By GVSU Students

New Clothing Line Launched By GVSU Students Looking for some new clothes? How about recycled and sustainable clothing? GVSU students Chad Howell and Jack Kleinrichert have launched a new clothing line.  The new fashion brand is called Forever Great. Through the use of recycled materials, the two aim for the preservation of the Great Lakes for future generations to enjoy. It s a partnership with the non-profit Alliance for the Great Lakes where they give eight percent of our profits directly to them through our Give Gr8 initiative. Courtesy of Forever Great We wanted Great Lakes to be involved, we wanted the message of sustainability and keeping them around. Just Forever Great came out of all that. the mission of our company is to promote awareness toward plastic pollution in the Great Lakes, just bring a heightened sense of awareness to the real issues.

GVSU students launch Forever Great clothing company on Earth Day

GVSU students launch Forever Great clothing company on Earth Day Courtesy: Forever Great and last updated 2021-04-22 22:38:07-04 OTTAWA COUNTY, Mich — This Earth Day, Grand Valley State University students Chad Howell and Jack Kleinrichert are making a statement with the launch of their recycled and sustainable clothing line called Forever Great. The line is also designed to help the Great Lakes, through a Give GR8 initiative, in partnership with the non-profit Alliance for the Great Lakes. We give eight percent of our profits directly to them through our Give Gr8 initiative, explained Howell. We wanted Great Lakes to be involved, we wanted the message of sustainability and keeping them around. Just Forever Great came out of all that. the mission of our company is to promote awareness toward plastic pollution in the Great Lakes, just bring a heightened sense of awareness to the real issues.

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