GVSU students launch 'Forever Great' clothing company on Earth Day
Courtesy: Forever Great
and last updated 2021-04-22 22:38:07-04
OTTAWA COUNTY, Mich â This Earth Day, Grand Valley State University students Chad Howell and Jack Kleinrichert are making a statement with the launch of their recycled and sustainable clothing line called Forever Great.
The line is also designed to help the Great Lakes, through a 'Give GR8' initiative, in partnership with the non-profit Alliance for the Great Lakes.
"We give eight percent of our profits directly to them through our Give Gr8 initiative," explained Howell. "We wanted Great Lakes to be involved, we wanted the message of sustainability and keeping them around. Just Forever Great came out of all that... the mission of our company is to promote awareness toward plastic pollution in the Great Lakes, just bring a heightened sense of awareness to the real issues."