By Patrick Masterson May 25, 2021 What a difference a year makes. Two years ago, we said Memorial Day weekend opened car-shopping season sure as the buds spring. You know how that looked 12 months ago. Now, a year on from that, we re in an odd limbo between those two extremes, thanks not just to the COVID-19 pandemic but also an ongoing microchip shortage. In short, cars are hard to come by - which means deals are, too.
Related: One reliable indication of the demand on new-vehicle sales comes from J.D. Power, which said in late Aprilthat it expected transaction prices to reach an all-time monthly record. It also projected incentives to be down 36% versus April 2020 and 11% versus April 2019. We ve seen similar trends in compiling May s best deals overall, too.