By Patrick Masterson
May 25, 2021
What a difference a year makes. Two years ago, we said Memorial Day weekend opened car-shopping season sure as the buds spring. You know how that looked 12 months ago. Now, a year on from that, we're in an odd limbo between those two extremes, thanks not just to the COVID-19 pandemic but also an ongoing microchip shortage. In short, cars are hard to come by - which means deals are, too.
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One reliable indication of the demand on new-vehicle sales comes from J.D. Power, which said in late Aprilthat it expected transaction prices to reach an all-time monthly record. It also projected incentives to be down 36% versus April 2020 and 11% versus April 2019. We've seen similar trends in compiling May's best deals overall, too.