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Big Food hit pause on switching to natural colors What will it take to make the shift?

Deep Dive Big Food hit pause on switching to natural colors. What will it take to make the shift? Manufacturers point to a lack of consumer demand for swapping out artificial colors in brightly hued foods, but new research and legislation may force their hands. Published June 3, 2021 Permission granted by Sensient On Feb. 5, 2016, Mars, Incorporated made a big promise: Within five years, it would remove artificial colors from its entire portfolio of food for people. Eliminating all artificial colors from our human food portfolio is a massive undertaking, and one that will take time and hard work to accomplish, President and CEO Grant F. Reid said in the press release accompanying the announcement. Our consumers are the boss and we hear them. If it s the right thing to do for them, it s the right thing to do for Mars.

Detailed text transcripts for TV channel - MSNBC - 20130428:14:06:00

real concerns about genetically modified foods on the one hand and our the realities that gmos seem to create really positive impacts on the other. i don t see any problem with reconciling it. i was on the food advisory committee of the fda in 1994 when the fda approved gmos. as a consumer advocate on that committee, we said go ahead, try it. but for heavens sake label it. consumers need a choice, consumers want a choice. if you don t label it, you re going to raise all kinds much questions about what are you trying to hide. i think they re trying to hide plenty. that s really what the problem is. what do you do you agree, they re trying to hide something? whether or not they re trying to hide something, i think this is really about freedom. we fight wars in the name of freedom. we send our kids to fight in the name of freedom. we export freedom around the world. yet we don t have the freedom of

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