When Will In-Person Watch Fairs Be Back?
Watches and Wonders Geneva will be virtual, while Shanghai will be live. What happens after that?
H. Moser & Cie intends to use an in-office studio to present its new products during the online iteration of the Watches and Wonders trade fair this year. Here, Edouard Meylan, the house’s chief executive, prepares for the event.Credit.H. Moser & Cie
By Rachel Felder
April 7, 2021, 2:42 a.m. ET
Every year Lane Schiffman who lives in Greensboro, N.C., and who co-owns a handful of high-end watch and jewelry stores, including Shreve & Co. usually spends a couple weeks in Switzerland at the trade shows that have been anchors of the watch industry for decades.
Geneva is right on time to host a new edition of its annual event of high-class horology, Watches and Wonders 2021. Due to the pandemic, the physical event has this year evolved into an online hub.
Thirty-eight brands, as well as retailers, end-customers and distribution partners, can meet on a single platform that is constantly being updated with live streams and panels.
It is undoubtedly a challenging environment with the ongoing global pandemic but it is not without potential opportunities, says Emmanuel Perrin, the CEO of Fondation de la Haute Horlogerie, the event s organisation body. The challenge was to integrate twice the brands into a single digital platform. The art of mechanical horology is something our members and our brands have already mastered, Perrin explains. But how to set up a hi-tech platform… that is still a learning process.
Mr Porter, Net-A-Porter seal Watches and Wonders partnership
DUBAI, 10 hours, 24 minutes ago Multi-brand online retailers Mr Porter and Net-A-Porter said that they have embarked on a new journey with the signing of their second partnership with Watches and Wonders, a global concept that celebrates watchmaking excellence across the globe. Its biggest event, Watches and Wonders Geneva 2021, kicks off today in a full digital edition on watchesandwonders.com. Converging their growing luxury watch and jewellery communities, each brand will provide them with unparalleled access, expert selection and curation, exciting lifestyle and fashion content, and first-rate personalised services. This year, the partnership takes on a two-phase journey integrating physical and digital events and campaigns, giving customers “first-to-market” access to the latest novelties as they launch.
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