steven tyler to hilary duff are rocking this bohemian style. and it s getting hotteteby the second. a trend i wanted to try myself. i guess i figured the feather look was just a clip that you attach to your head. it s a lot more detailed than that. yeah, they re actually very permanent. they can last between two to four months depending on your care. reporter: and very durable. this can withstand daily washings and heat from curling irons. coming in a variety of colors these rooster feathers are great with any look. traditionally used by fly fishermen, the trend has become so popular they re sold out everywhere. even in bait and tackle shops. as you can see we re running extremely low. normally this would be a much wider selection. reporter: with supply and demand so high, salon v had to raise their price from $40 to $60 for a bundle of five feathers. got my feather. i m going to fly away.
aghh i ve got heartburn in my head. [ male announcer ] stop the madness of treating frequent heartburn. it s simple with prilosec otc. one pill a day. twenty-four hours. zero heartburn. no heartburn in the first place. great. some fly fishermen say they re fashion victims, and it s because a popular hair accessory is making it harder for them to get supplies. this all started when viewers started noticing steven tirl wearing feathers in his hair. lots of women like that look, and they started to turn to tackle shops to find fet errs. within six months the price of feathers has doubled leaving a lot of fly fishermen out in the cold. looking for any and all hackle that s available almost overnight all the fly shops in town and all the catalog stores, you know, were depleated of hackle. even now here almost six months later it s still very difficult