steven tyler to hilary duff are rocking this bohemian style. and it s getting hotteteby the second. a trend i wanted to try myself. i guess i figured the feather look was just a clip that you attach to your head. it s a lot more detailed than that. yeah, they re actually very permanent. they can last between two to four months depending on your care. reporter: and very durable. this can withstand daily washings and heat from curling irons. coming in a variety of colors these rooster feathers are great with any look. traditionally used by fly fishermen, the trend has become so popular they re sold out everywhere. even in bait and tackle shops. as you can see we re running extremely low. normally this would be a much wider selection. reporter: with supply and demand so high, salon v had to raise their price from $40 to $60 for a bundle of five feathers. got my feather. i m going to fly away.