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ZED strikes distribution deals with Flair Media, La Compagnie des Taxi-Brousse | News

ZED strikes distribution deals with Flair Media, La Compagnie des Taxi-Brousse | News
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And The Endorsement Cup Goes to Brand Shami

Brands are making a beeline to sign up fast-bowling sensation Mohammed Shami, whose endorsement fees has doubled to about ₹1 crore per deal during the ongoing ICC Mens Cricket World Cup as he has turned the new poster boy of Indian cricket following his record-breaking wicket haul.

endorsement: From bowling over batters to bowling over brands: The endorsement cup goes to Mohammed Shami

Nutrition and health, beverages, electronics and headphones companies, in particular, are keen to sign up Shami as their brand ambassador, said Saurajit Chatterjee, founder of Flair Media, a Kolkata-based athlete and sports management company which represents the 33-year-old right-arm fast bowler.

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