Warnings for retailers as Chinese eCommerce giant Temu expands to target the New Zealand and Australian market. The new online marketplace launched here in March, after a staggeringly successful open in the US in September last year. Temu sells everything from fashion and homewares, to electronics and car parts - at very low prices, and offers free delivery, and returns. It's also gamifying how people shop; shoppers can earn credit or win prizes if they refer friends to sign up for the app. Chinese company PDD Holdings owns Temu, plus another site called Pinduoduo - currenty the fourth largest eCommerce site in China. Using Pinduoduo's established supply chains and infrastructure, Temu is being launched as a "western" version of that site, localising for each market. Kathryn speaks with Tony Hou, a digital eCommerce expert who has been looking into the rise of Temu and also Chris Wilkinson from First Retail Group about what impact it might have on retailers here.
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