Google Updates PageSpeed Insights Scores
Google announced that in general, Page Speed scores will all rise as of March 3rd, 2021.
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PageSpeed Insights
PageSpeed Insights is a Google tool that provides reports on a website speed performance. The tool provides both mobile and desktop page speed reports along with actionable insights about different problems that were discovered.
PSI provides two kinds of reporting,
lab data and
Lab Data
Lab data is a report generated using simulated devices and Internet speeds. The purpose of testing a site using simulated environments is to provide insights into issues that may cause a slower user experience.
Google Search 2021 Update to Put Emphasis on Site s Core Web Vitals-Here s How to Improve SEO [Guide] itechpost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from itechpost.com Daily Mail and Mail on Sunday newspapers.
Using SEO, User Experience & Accessibility to Improve Search Results
It takes marketers with complementary SEO & UX skills to ensure website accessibility not only for search engines but for all.
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We are not there yet.
The Riddle
Two websites walk into a bar.
One carries a trophy awarded by Google for meeting all their criteria to achieve high rank in search engine results.
The other website is built with superb information architecture, usability, and meets Web Content Accessibility Guidelines (WCAG) standards.
A crowd of people followed it into the bar.
Who does the bartender serve first?
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The responses were a mixture of choosing the website focused on the people it is designed for versus those who advocated for marketing as the winner.
Use Google Chrome Canary to Measure Core Web Vitals
Google Chrome Canary users have a new way to measure Core Web Vitals. Discover how to access the scores on your site and your competitors.
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If you haven’t given the forthcoming update much thought, now is the time.
Particularly as Google’s John Mueller has confirmed that all three metrics must be met if you want to enjoy a ranking boost and potentially earn a soon-to-be-coveted badge in the search results (if Google decides to go ahead with the idea).
There are currently six tools to measure Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS); one of which is Chrome Dev Tools.
17 SEO & Digital Marketing Expert Tips from SEJ eSummit 2021
Get inspired and up your digital marketing game with these expert SEO, PPC, content, and work-life balance tips heard at SEJ eSummit.
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One of the most useful and prevalent traits in digital marketing is that we tend to be
curious.
We love to experiment, try new things, and constantly push the limits.
Importantly, we like to stay current with what other digital marketers – generalists as well as specialists in SEO, PPC, and content marketing – are experimenting with and learning, too.
It’s how we stay sharp, serve our employers and clients best, and grow in our careers.