Using SEO, User Experience & Accessibility to Improve Search Results
It takes marketers with complementary SEO & UX skills to ensure website accessibility not only for search engines but for all.
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The Riddle
Two websites walk into a bar.
One carries a trophy awarded by Google for meeting all their criteria to achieve high rank in search engine results.
The other website is built with superb information architecture, usability, and meets Web Content Accessibility Guidelines (WCAG) standards.
A crowd of people followed it into the bar.
Who does the bartender serve first?
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The responses were a mixture of choosing the website focused on the people it is designed for versus those who advocated for marketing as the winner.