Your eleventh-hour SEO intel on Google’s Core Web Vital metrics
With page experience a definite search ranking signal moving forward, improving web performance and optimizing rich media becomes even more important to business success.
Sponsored Content: Cloudinary on May 6, 2021 at 7:00 am
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If you ventured onto the web in the 1990s, you were inundated with content, left to your own methods of finding relevant information until Google, that is. Back then, the now go-to search engine “began building algorithms that scored the content it was indexing against specific criteria,” and decades later, those criteria are still evolving.
Google is a dominant voice in search and has a unique understanding of what contributes to a good user experience online. The company utilizes real user metrics, lab tests and other research to continually update its ranking signals, of which there are now more than 200. For years, businesses have been building websites and strategizi
Prioritizing Metrics
Online metrics are almost limitless. Like, literally. They just won’t stop. Numbers are useful, but if you’re not careful they’ll be the ones calling the shots rather than you. Don’t let KPIs be the tail that wags the dog. Work out what your priorities are, how you can measure progress, and the limitations of the available data. The answers to these questions vary from site to site.
Lighthouse for automated web page audits
Timeframes
Goals border on meaningless if you don’t have a time frame for them. It doesn’t have to be the be all and end all (SEO never stops, after all) but by giving yourself a date to work towards gives you a target, and a ready made opportunity to reassess what you’re doing. Have a schedule and stick to it as best you can. This also means having a plan for tracking and analysing search data. Putting a few minutes aside each week adds up nicely over six months.