Your eleventh-hour SEO intel on Google’s Core Web Vital metrics
With page experience a definite search ranking signal moving forward, improving web performance and optimizing rich media becomes even more important to business success.
Sponsored Content: Cloudinary on May 6, 2021 at 7:00 am
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If you ventured onto the web in the 1990s, you were inundated with content, left to your own methods of finding relevant information — until Google, that is. Back then, the now go-to search engine “began building algorithms that scored the content it was indexing against specific criteria,” and decades later, those criteria are still evolving.
Google is a dominant voice in search and has a unique understanding of what contributes to a good user experience online. The company utilizes real user metrics, lab tests and other research to continually update its ranking signals, of which there are now more than 200. For years, businesses have been building websites and strategizing for on-page SEO, focused on refining site aspects like URL structures, meta descriptions, alt and title tags, target keywords, and keyword density in order to improve their ranking in search results.