Menulog encourages sledging in State of Origin teaser with footy legends mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Food delivery app, Menulog, has delivered a second serve of NRL greats in its latest integrated campaign via McCann, as Official Broadcast Sponsor for the 2021 State of Origin Series, bringing to life the uniquely Aussie sporting tradition: the sledge.
May 5 2021, 9:23 am | BY Ricki Green | 2 Comments
Menulog has unveiled a series of new social ads, via Connecting Plots, showcasing innovative modifications to its ‘70s era Cadillac Lowrider, turning it into the ultimate Macca’s delivery vehicle.
The ingenious mods are part of the brand’s ‘Macca’s Delivered Menulog Style’ campaign.
Modifications include ‘Frydraulics’, which uses the car’s hydraulic suspension to perfectly season fries, to ‘Hot Fudge FM’, which uses the car’s radio console to pour hot fudge sauce onto a McDonald’s sundae.
Says Fiona Bateman, head of brand, Menulog: “As we now have more McDonald’s restaurants on our platform than ever before, it was important to get the word out there, and do it in a way that is unique to Menulog.”
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Sputnik International
February 17, 2021 2:49
Menulog has announced its delivery partnership with McDonald’s will continue into 2021 with a delivery driver and McDonald’s employee hitting the streets of Sydney in a signature-orange low-rider.
The ad, created by McCann, is reminiscent of the 2001 music video for Still DRE by Dr Dre and featuring Snoop Dogg.
The new ads continue the use of Menulog’s jingle fashioned by Snoop Dogg which launched last year, tying in with the inspiration for the spot.
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The campaign launched on 16 February with both the 30 second TVC and a 15 second cutdown. Activations will also include out-of-home sport and and social media integration.