PhonePe and Paytm are testing audio ads on sound boxes at retail stores with FMCG brands. The ads, targeting impulse-buying, lack measurement tools for now, posing revenue challenges despite potential targeting opportunities.
Under the belief that reissuing the specific notification may not go against the model code of conduct, many banks are preparing to integrate their systems with the RBIs for capturing the card spend information of individual customers during personal foreign tours.
The RBI, the Department for Promotion of Industry and Internal Trade (DPIIT) and the Finance Ministry will also look at the change of ownership holding/control of listed fintech companies to enable them to be in sync with regulatory compliance, an official statement said.
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