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NVPC appoints Ruder Finn as PR partner to amplify City of Good narrative Details 30 June 2021 Singapore s National Volunteer and Philanthropy Centre (NVPC) has appointed Ruder Finn Asia to manage PR duties following a tender first called in April this year. Incumbent Muse & Motif defended the account. Director, marketing and advocacy, Jeffrey Tan, told MARKETING-INTERACTIVE that taking its various programmes and events into consideration, Ruder Finn presented a holistic and integrated communications strategy designed to amplify the City of Good narrative. The team also displayed a good understanding of the giving landscape and is experienced in multiple facets of PR and communications, including versatility in engaging audiences through digital and virtual platforms, which is pivotal in these times, Tan said but declined to state how many agencies pitched.

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