Bumble looks to create PR buzz with Ruder Finn in Singapore Details 16 July 2021
Bumble has selected Ruder Finn Asia to manage PR duties in Singapore. The agency declined to comment on the details of the appointment. Ruder Finn Asia will help Bumble share its experience in the areas of dating in Singapore and the Asia Pacific region, as well as online dating and online dating apps.
Last month, the company announced plans to launch a new cafe and restaurant in New York City named Bumble Brew in late July. Done in collaboration with Delicious Hospitality Group, Bumble Brew builds on the Bumble Hive pop-up spaces the dating app has been hosting since 2017 in New York City, London, Austin and Los Angeles, among others. Our community clearly had an appetite for a permanent physical location to connect, so we created Bumble Brew. We recognise the importance of relationships and how crucial they are to a healthy, happy life, it added on t
CommsIndex: Asia-Pacific Comms Clients Question Agency Effectiveness
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IMAGEXX 2021 Awards: Lifetime Achievement Award for PR veteran Prema Sagar
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Anunta Named in Gartner s Market Guide for Desktop as a Service 2021
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NVPC appoints Ruder Finn as PR partner to amplify City of Good narrative Details 30 June 2021
Singapore s National Volunteer and Philanthropy Centre (NVPC) has appointed Ruder Finn Asia to manage PR duties following a tender first called in April this year. Incumbent Muse & Motif defended the account. Director, marketing and advocacy, Jeffrey Tan, told
MARKETING-INTERACTIVE that taking its various programmes and events into consideration, Ruder Finn presented a holistic and integrated communications strategy designed to amplify the City of Good narrative. The team also displayed a good understanding of the giving landscape and is experienced in multiple facets of PR and communications, including versatility in engaging audiences through digital and virtual platforms, which is pivotal in these times, Tan said but declined to state how many agencies pitched.