Representation of women in marketing and advertising has sometimes lagged a bit behind in reflecting our lived experiences says Khensani Nobanda, Nedbank: group executive for marketing and corporate affairs.
Men are the majority customers in bank lending portfolios throughout the world. The gender gap in access to credit is larger in developing countries and especially onerous for women entrepreneurs who suffered disproportionate employment and income losses during the recent COVID pandemic. What drives this gap and what can be done about it? Increasingly rich research evidence provides some answers.