Across categories—from electronics and accessories to fashion and household items there was a slowdown in December, a top industry executive said, adding the dip was steeper than usual after a festive month. The ongoing Republic Day sales, however, have brought some respite to online shopping platforms, with a spike in consumption demand as per early trends.
Ecommerce sites had seen a significant dip in sales volume in December immediately after the end of the festive season, triggering growth concerns among online marketplaces and brands, according to industry executives. The ongoing Republic Day sales, however, have brought some respite to online shopping platforms, with a spike in consumption demand as per early trends, people aware of the numbers said.
Not all sectors are cheering this year’s festive shopping. Consumer goods companies and traditional retailers reported tepid growth over last year as middle-class and rural shoppers chose to stay frugal