Consumers are set to ramp up their confectionery gifting spend this spring, with shoppers more likely to splash the cash on Easter, the latest Ferrero UK
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Easter 2021 confectionery roundup In the weeks leading up to Easter, shoppers move into what Mars calls ‘the late season’, where purchases are often planned and intended to fulfil an Easter ritual such as egg hunts, baking and gifting.
With fewer social gatherings to exchange gifting, the confectionery industry is expecting these rituals to evolve for Easter 2021 with more egg hunt events hosted at home and Easter activities such as baking and crafting becoming more popular. Here’s our round-up of what is on offer in stores this year, from the giants like Mars and Ferrero to small free-from companies including HiP and Happi.