Uber’s new campaign wants to move beyond cabs and target people who are tired of commuting via crowded public transport. A chat with its marketing head and FCB’s Moumita Pal.
The mirror
UNAIDS has released “The Mirror” on the International Day for Transgender Visibility.
The film, ‘The Mirror’, portrays a young boy who is pouting and opts out of playing with other children during a big Indian kite festival. His mother eggs him on but he sneaks off downstairs alone. He drapes himself in a woman’s scarf and smiles as he sees his reflection in a mirror.
Moments later, his mother and his grandmother catch him dancing dressed up. The music track stops, and the women stare at the boy. A few seconds of dread pass by and suddenly the women join him.