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FCB India Celebrates Transgender Visibility in Uplifting Film The Mirror

Creative 0 Add to collection Beautiful three-minute film for UNAIDS was directed by Shashank Chaturvedi UNAIDS releases a new spot The Mirror on international day for transgender visibility. Gender diversity is not a lifestyle choice but an inherent right of all people. Gender stereotypes especially towards LGBTIQ lead to stigma and discrimination. This is more pronounced in children and adolescents as diversity among them is not commonly understood and society puts massive pressure on them to conform to assigned gender norms at birth. Statistics show that trans teens are much more likely to attempt suicide than teens whose identities match what is written on their birth certificates. In addition, transgender people face huge discrimination and in certain countries can be arrested. Transgender women also have some of the highest rates of HIV - up to 40% in some cases - compared to the rest of the population. 

UNAIDS releases The Mirror on international day for transgender visibility

UNAIDS releases The Mirror on international day for transgender visibility
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UNAIDS & FCB India craft poignant film on transgenderism in India

The mirror UNAIDS has released “The Mirror” on the International Day for Transgender Visibility. The film, ‘The Mirror’, portrays a young boy who is pouting and opts out of playing with other children during a big Indian kite festival. His mother eggs him on but he sneaks off downstairs alone. He drapes himself in a woman’s scarf and smiles as he sees his reflection in a mirror. Moments later, his mother and his grandmother catch him dancing dressed up. The music track stops, and the women stare at the boy. A few seconds of dread pass by and suddenly the women join him.

UNAIDS releases film to celebrate international day for transgender visibility via FCB India

UNAIDS releases film to celebrate international day for transgender visibility via FCB India
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