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BIC® EZ REACH® BRINGS SLOW BURN SESSIONS TO YOUTUBE FOR 420 WEEKEND

/PRNewswire/ BIC, a global leader in lighters since 1973, is teaming up again with America s favorite trio, entertainment superstar Snoop Dogg, music icon.

United statesJeany muiSnoop doggMartha stewartWillie nelsonMarketing directorSlow burn sessionsBurn sessionsSlow burn sessionHome decorFavorites designsLucky stationeryEuronext paris

BIC® LIGHTS UP AMERICA TO FIND SNOOP DOGG S EZ REACH ® LIGHTER

/PRNewswire/ BIC, a world leader in stationary, lighters, and shavers, is calling on consumers to help find entertainment superstar Snoop Dogg s BIC® EZ.

United statesMartha stewartJeany muiSnoop doggWillie nelsonUnited states incBrand expands most borrowed lighter ad campaignSearch party consumer sweepstakesBrand expandsJoint search partyConsumer sweepstakesBorrowed lighterReefer cityMarketing directorOne times squareFind snoop dogg

BIC Welcomes Willie Nelson to Most Borrowed Lighter EZ Reach® Lighter Ad Campaign with Martha Stewart and Snoop Dogg

/PRNewswire/ BIC, a world leader in stationery, lighters, and shavers, welcomes music icon Willie Nelson to its legendary and viral BIC®EZ Reach®.

United statesSnoop doggTaylor gerardWillie nelsonMartha stewartKatty pienGamma communicationsBorrowed lighterVice presidentSnoop dogHome decorFavorites designs

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