Thinkerbell launches first work for Farmers Union with new brand platform mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Independent Creative Agency, Thinkerbell, has launched its first piece of work for Farmers Union Greek Style Yogurt, following winning the business late last year. The Aussie All-Rounder platform celebrates Aussies’ love for putting Farmers Union Greek Style Yogurt on everything.
Business by David Aidone
Premium Content
Subscriber only
Exclusive: Some of Australia s biggest iconic milk, yoghurt and fruit juice brands are now officially out of foreign hands - and consumers can expect to see new products on supermarket shelves. Popular milk brands including Big M, Dare, Farmers Union, Pura and Dairy Farmers have been acquired by Bega Cheese through its takeover of Japanese-owned Lion s Dairy and Drinks division. The $534 million deal marks the locally-owned company s first foray into fresh dairy products, yoghurt labels such Yoplait and fruit juice including Daily Juice, Berri and The Juice Brothers. Bega Cheese executive chairman Barry Irvin said the $534 marked a new chapter for the company as it made a foray into fresh dairy and juice products. Picture: Supplied