Aleksandra Pushchina
As a part of the ongoing partnership between the Accor Hospitality Hotel Group and Ecole hôtelière de Lausanne, a challenge was given to the BOSC6 students on the Hospitality Technology Strategy elective course. Advertisements How can technology help to monetise Accor s hotel spaces, services, data and customers beyond traditional room and F&B distribution?
The primary mission of this assignment was to come up with innovative and plausible ideas for the creation of new tech-driven possibilties within a hotel infrastructure. The challenge was presented by Mr Floor Bleeker, Group Chief Technology Officer (CTO) at Accor, who shared with the students some valuable real-life insights into the technological side of the hospitality industry as well the current situation in which the industry finds itself. This challenge was a part of the