For the bbc and we care about our audiences. we want to get the right outcome for this. we are working very hard to get that done. and i would like to see gary lineker return on air. how is the bbc going to climb out of what does feel like a crisis, with popular programmes not fully on air? who better to ask than a man who has sat in the director general s chair, mark thomspon, who had the hot seat during the storm over a trailer that misrepresented the queen, russell brand and jonathan ross s prank calls on the radio, and horror of horrors, a fake competiton at blue peter. small beer perhaps compared to the hyperspeed hyperbole of the 2020s, or is it? mark went on to run the new york times and convert it into a huge digital brand. he s here. and you are now the chair of another huge online business. welcome to you. how has the organisation found itself in this mess? i mean, this seems completely out of control. most importantly, popular programmes