Facebook Tests Targeted In-Stream Video Ads
This week in social media news, Facebook launches a global test of a new ad format called In-Stream Video Topics, Snapchat’s new study shows how users are gearing up for the NFL Draft, TikTok shares Mother’s Day shopping trends, Clubhouse and the NFL announce a partnership and Snapchat reports an increase of 51 million daily active users in Q1.
Facebook Launches New Video Ad Formats
Facebook announced new topic targeting options within In-Stream video to help brands better engage with relevant customers. The company is also running Instagram Reels and Facebook Stories ad tests to help creators monetize their content.
Plus, Facebook announces new tools for Business Suite Manager
Carolyn Lyden on April 26, 2021 at 10:00 am
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Good morning, Marketers, and today is World Intellectual Property Day,
A long time ago in a galaxy far away, my first job out of college was as a legal assistant (I, in fact, did not graduate from Havard Law, but humor me). And when I wasn’t scanning every piece of paper that came into our office, I was researching patents. This meant a lot of my day was spent in Google’s patent search perusing industrial patents for particular materials (and then printing them out and scanning them again, I’m sure).
Facebook begins testing ads on Instagram Reels indiatimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiatimes.com Daily Mail and Mail on Sunday newspapers.
Facebook tests topic targeting for in-stream video ads
Facebook is announcing some new capabilities for video advertisers on Facebook and Instagram, as well as new numbers about the potential audience that those ads might reach.
Numbers first: The company says there are now 2 billion people each month who watch videos that are eligible for in-stream ads. It also says that 70% of in-stream ads are watched to completion, with its studies showing that by adding a Facebook In-Stream campaign to ad purchases that already include News Feed and Stories, advertisers saw a median 1.5x increase in ad recall.
When discussing the news with Carolyn Everson, the vice president of Facebook’s global business group, I wondered whether traditional advertisers are comfortable with the company’s metrics. (Back in 2016, the company had to admit that due to an error, it had been inflating video view times, and is still facing criticism about how it handled the situation.)