Facebook Tests Targeted In-Stream Video Ads
This week in social media news, Facebook launches a global test of a new ad format called In-Stream Video Topics, Snapchat’s new study shows how users are gearing up for the NFL Draft, TikTok shares Mother’s Day shopping trends, Clubhouse and the NFL announce a partnership and Snapchat reports an increase of 51 million daily active users in Q1.
Facebook Launches New Video Ad Formats
Facebook announced new topic targeting options within In-Stream video to help brands better engage with relevant customers. The company is also running Instagram Reels and Facebook Stories ad tests to help creators monetize their content.