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New Delhi: Photo-sharing platform Instagram Wednesday said it is testing ‘Instagram Lite’ app in India that occupies less space on Android phones and consumes lesser data, before it rolls out the offering globally.
Over the past many months, the Facebook-owned company has tested and rolled out a number of features in India first, including its short video offering – Reels.
“India is an important market for us and has been a testing ground for innovation… India was one of the first few countries where we tested Reels, and the first country where we launched the Reels tab…In order to expand the appeal of Instagram to users across the country, today we’re announcing the test of Instagram Lite in India,” Vishal Shah, VP of Product, Instagram at Facebook, said at the Facebook Fuel for India 2020 event.
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The social networking giant has partnered with small and large businesses to drive economic transformation, which was discussed during its âFuel for India 2020â event.
Social media giant Facebook has unveiled a new campaign film âNayi Shuruaatâ. It is an ode to the resilience of Indiaâs small businesses during the COVID pandemic. The two-minute-long film shows how small businesses, like The Moms Co., Doodlage and Sleepy Owl Coffee, made a new start and have grown this year (2020) on the back of their Facebook community.
On the second day of Facebookâs inaugural âFuel for India 2020â event, a keynote session was held on how the company is partnering with large and small businesses to fuel the economic transformation of the country. There were sessions by diverse small, medium and large businesses, such as WhiteHat Jr., Maruti Suzuki, Mondelez, The Moms Co., Licious, Karagiri, Wingreens Farms and Vasthram Silk.
Synopsis
The social commerce platform thought of ideas that could help entrepreneurs stay afloat during the Covid crisis.
One discovery for the company was that a lot of the users on their platform were women, running their businesses from home.
For social commerce platform Meesho, this has been the toughest year in the last five years of its operation. As per previous reports, the Facebook-backed company had also laid off 200 employees earlier in April to cut costs amid the pandemic.
Vidit Aatrey, Founder & CEO, Meesho says that it may have been tough times for them, but it has been an even tougher period for their women entrepreneurs. In order to ride through the Covid crisis, the company thought of some ideas that had never come up before. “We suggested that entrepreneurs can come and take loans of small ticket sizes of $100 or $150 from us, and we will figure out later when to take it back. People were super happy with the hope of such help coming forward,” Aatrey said wh
Facebook relaunches Instagram Lite app, begins test in India 17th Dec 2020 | Source: TechCrunch
Facebook is working to bring back the Instagram Lite app, months after it shut down the light version offering worldwide.
The social conglomerate said on Wednesday that it is testing the revamped Instagram Lite app in India, where it hopes to “gain valuable insights” about the new offering before “a global rollout” of the app later.
The revamped Instagram Lite app weighs less than 2MB and delivers a “fast, reliable, and responsive” experience of the social service. The Android app supports Bangla, Gujarati, Hindi, Kannada, Malayalam, Marathi, Punjabi, Tamil and Telugu, but currently lacks a several core features of Instagram including Reels, Shopping and IGTV.
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