The name East Village to many conjures up the onetime grittiness of the famed New York City neighborhood. Deer Valley Resort, though, wants the moniker to reflect a place far different in character from the Manhattan neighborhood.
Deer Valley ski area renames Mayflower base as expansion begins sltrib.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from sltrib.com Daily Mail and Mail on Sunday newspapers.
Deer Valley Resort on Monday attached a name to the planned expansion off U.S. 40, opting for one that is subdued in nature and, in doing so, effectively retiring a moniker that harkened back to the Park City area’s silver-mining heritage.
What had been known as Mayflower has been renamed Deer Valley East Village. In August, Deer Valley Resort owner Alterra Mountain Company and Extell Development Company, the Mayflower developer, announced they had negotiated a long-term.