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Embrace more nature-oriented approach in tourism efforts: Envoy

Sabah Tourism Board collabs with Aussie travel group

BRISBANE: The Sabah Tourism Board (STB) will embark on a structured timeline of a tactical Sabah campaign in collaboration with the Flight Centre Travel Group (FCTG), says Minister of Tourism, Culture and Environment Datuk Christina Liew.

Sabah must capitalise on Aussie family market segment

MELBOURNE: Sabah must capitalise on its position as one of the most popular family destinations for the Aussie family market segment, says Tourism, Culture and Environment Minister Datuk Christina Liew.

Sabah to use two strategies to lure Aussie visitors

MELBOURNE (Aug 24): Sabah is a good destination for the Aussies as they love beaches and are raring to see our iconic wildlife, and sample food holidays, which Sabah offers plentifully, says Minister of Tourism, Culture and Environment Datuk Christina Liew. Liew, who is leading a Sabah Tourism Bo

Boosting ties with Xi an: Liew | Daily Express Online - Sabah s Leading News Portal

A SABAH Tourism Board (STB) delegation led by State Tourism, Culture and Environment Minister Datuk Christina Liew went on a working visit to China.    She said the visit to Xi’an is a follow-up after 2019 when Kota Kinabalu City and Xi’an City signed a Memorandum of Understanding (MoU) of Friendship and Cooperation. Xi’an is the capital of Shaanxi Province in Central China.

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