Packages to visit the destination will be available on Saudia Holidays from January 24 The Royal Commission for AlUla, home to a UNESCO World Heritage site, has signed a Dh4 million agreement with Saudi Arabia’s flagship carrier, Saudia. Image Credit: SHUTTERSTOCK
Dubai: The Royal Commission for AlUla, home to a UNESCO World Heritage site, has signed a Dh4 million agreement with Saudi Arabia’s flagship carrier, Saudia, to promote the tourist spot as a year-round destination for Saudi residents in 2021.
The partnership commenced on January 26th, 2021 and coincides with AlUla’s first-ever destination brand campaign called the ‘The World’s Masterpiece,’ which is targeting Saudi and GCC markets.
Royal Commission for AlUla, Saudia focus on domestic tourism
RIYADH, January 27, 2021 The Royal Commission for AlUla (RCU) and the national flag carrier of Saudi Arabia, Saudia, have signed a SAR4million ($1 million) memorandum of understanding (MOU) which includes joint marketing and promotional activity to ensure AlUla is top of mind as a year-round destination for Saudi residents in 2021. The MOU was officiated by Melanie De Souza, Executive Director Destination Marketing, RCU and Hazim Sonbol, Vice President sales, Saudia at Saudia’s Jeddah headquarters. The partnership activity commenced on January 26 and coincides with AlUla’s first-ever destination brand campaign, The World’s Masterpiece, which also launched on January 10 and runs through to April targeted at KSA and GCC markets.
Jeddah, Kingdom of Saudi Arabia – 27 January 2021
The Royal Commission for AlUla (RCU) and the national flag carrier of Saudi Arabia, SAUDIA, have signed a SAR 4million memorandum of understanding (MOU) which includes joint marketing and promotional activity to ensure AlUla is top of mind as a year-round destination for Saudi residents in 2021.
The MOU was officiated by Melanie De Souza, Executive Director Destination Marketing, RCU, and Hazim Sonbol, VP sales, SAUDIA at SAUDIA’s Jeddah headquarters.
The partnership activity commenced on January 26th, 2021, and coincides with AlUla’s first-ever destination brand campaign, The World’s Masterpiece, which also launched on January 10th and runs through to April targeted at KSA and GCC markets.
Saudi Arabiaâs AlUla unveils first ever destination brand campaign for domestic travellers By TBM Staff | Mumbai
The first ever destination brand campaign for AlUla, the heritage and culture centrepiece of Saudi Arabia, has been unveiled. The campaign, developed by the Royal Commission for AlUla (RCU) with creative partners Leo Burnett, includes a 90â film directed by renowned cinematographer Bruno Aveillan and a suite of digital assets under the concept of The Worldâs Masterpiece.
In what is hoped will be a year of travel recovery, AlUlaâs new brand campaign is targeting domestic travellers and aimed at deepening the Kingdomâs pride and affection for AlUla as well as ultimately increasing intention to visit.
The first-ever destination brand campaign for AlUla, the heritage and culture centerpiece of Saudi Arabia, was unveiled today.
The campaign, developed by the Royal Commission for AlUla (RCU) with creative partners Leo Burnett, includes a 90” film directed by renowned cinematographer Bruno Aveillan and a suite of digital assets under the concept of
The World’s Masterpiece.
In what is hoped will be a year of travel recovery, AlUla’s new brand campaign is targeting domestic travelers and aimed at deepening the Kingdom’s pride and affection for AlUla as well as ultimately increasing intention to visit.
‘
The World’s Masterpiece is a play on both the skillful artistry of ancient civilizations who carved elaborate artworks into the rocky outcrops, as well as the pure and unspoiled beauty of the geological rock formations and landscapes sculpted by nature,’ said Phillip Jones, Chief Destination Management and Marketing Officer, RCU.