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Saudi Arabia s AlUla and Petal Ads Partner to elevate the destination s Presence and Visibility in the Chinese Market

Saudi Arabia s AlUla and Petal Ads Partner to elevate the destination s Presence and Visibility in the Chinese Market
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Royal Commission for AlUla and Saudi Arabian Airlines seal partnership for domestic campaign

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Royal Commission for AlUla, Saudia ink deal for domestic campaign

Royal Commission for AlUla, Saudia focus on domestic tourism RIYADH, January 27, 2021 The Royal Commission for AlUla (RCU) and the national flag carrier of Saudi Arabia, Saudia, have signed a SAR4million ($1 million) memorandum of understanding (MOU) which includes joint marketing and promotional activity to ensure AlUla is top of mind as a year-round destination for Saudi residents in 2021.   The MOU was officiated by Melanie De Souza, Executive Director Destination Marketing, RCU and Hazim Sonbol, Vice President sales, Saudia at Saudia’s Jeddah headquarters.   The partnership activity commenced on January 26 and coincides with AlUla’s first-ever destination brand campaign, The World’s Masterpiece, which also launched on January 10 and runs through to April targeted at KSA and GCC markets.

Royal Commission for AlUla and Saudi Arabia Airlines (SAUDIA) Seal Partnership for Domestic Campaign

Jeddah, Kingdom of Saudi Arabia – 27 January 2021 The Royal Commission for AlUla (RCU) and the national flag carrier of Saudi Arabia, SAUDIA, have signed a SAR 4million memorandum of understanding (MOU) which includes joint marketing and promotional activity to ensure AlUla is top of mind as a year-round destination for Saudi residents in 2021. The MOU was officiated by Melanie De Souza, Executive Director Destination Marketing, RCU, and Hazim Sonbol, VP sales, SAUDIA at SAUDIA’s Jeddah headquarters. The partnership activity commenced on January 26th, 2021, and coincides with AlUla’s first-ever destination brand campaign, The World’s Masterpiece, which also launched on January 10th and runs through to April targeted at KSA and GCC markets.

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