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is every year out of england. take a look at what they re saying. the u.s. figures, this is u.s. retailers here, lost $39 billion. a lot of this a little bit is administrative errors. a vast majority is theft. this is outside theft or shrinkage? where sometimes it s inside? a lot of it is inside. a lot of this is inside. that s part of what s interesting. it includes every step of the retail supply change. it could be someone says they re carrying in fact, the u.s. is different from other countries. in north america, one of the very few places that s saying it s a bigger problem with employees than it is with outside shop lifting. we have security systems that probably have dealt between these little tags and things that explode and cameras and alarms. we ve dealt with a lot of the stick it in the pocket and walk out of the store stuff. exaly. you talked about this earlier, this boils down, the cost trickles down.